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For many years we recognised that garages were no longer interested in keeping a customer for life - unless of course they were prepared to pay a huge premium. Many people found that car dealers were simply not transparent enough and felt that the experience of purchasing a car was not satisfactory, particularly considering the amount of money being spent. Somehow the stereotype of the car salesmen always prevailed.
Also work-life balance was often and indeed continues to be skewed in favour of the office. People simply do not have the time to familiarize themselves with the used car market in order that they know, to a satisfactory extent, that they were and are making the right purchasing decision.
For us, this presented a fantastic opportunity and burchamcarsourcing.com was launched. Ever since 2001 our passion for cars, an absolute appreciation of quality customer service and the sheer determination to make a difference has ensured our customers keep coming back time after time.
We are interested in keeping a customer for life. |
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